What happened to the Jingtian incident? Analysis of the illegal advertising incidents of Jing Tian, the actress Jing Tian, has exquisite and sweet appearance, and has countless resources when she starts her debut. She also enters the international performance “the Great Wall”, “King Kong: Skull Island” and “Pacific Rim 2: hollywood blockbusters such as uprising time recently received administrative punishment for the popularity of the online play Si Teng, but the illegal endorsement advertisement broke out. Although Jing Tian apologized quickly, people’s Daily, the official media, is still angry and approve stars. In the process of engaging in advertising endorsement activities, they should be self-conscious, self-disciplined and self-respecting.
Jing Tian has paid a fine of 7.2212 million RMB at present. Although she issued an apology, she was still restricted from advertising for 3 years, because the income of endorsement was higher than that of TV series, therefore, some netizens think that this is really a devastating blow to Jing Tian, and the brand Dior she represents has removed her official photos, cause the outside world to guess whether she will be blocked for this.
Not only that, the official media People’s Daily also commented on this matter on the 28th, which made people alert and thought deeply. Bluntly speaking, the advertisement endorsement of artists will always attract great attention from the society. The investigation by relevant departments is to maintain the market order, the shouting hopes to guard against artists and not take over illegal work of advertising content for high fees. Such mistakes should not and cannot occur.
However, most netizens did not agree with the official practice. They pointed out that many artists who made more serious mistakes were fine, but Jing Tian suffered from it. They thought that the official Persimmon was soft to eat, and some netizens pointed out that, the official is to seize Jingtian to shift the focus. Recently, the social news that Evergrande has ruined people’s hard-earned money has been raging, so he angrily criticized the move.